Guitar Hero Celebrates 20 Years – How a Plastic Axe Bridged the Gap Between Rock Generations
It has been two decades after the legendary game debuted across the Atlantic, providing players everywhere the opportunity to become rock legends. Figuratively speaking, though you'd be hard-pressed convincing anyone who has nailed Free Bird’s four-minute guitar solo before a packed crowd of friends.
Developed by the developers, the game gave players a guitar-shaped controller to match coloured notes moving along the display synchronized to the music. Each riff corresponded to particular chords, creating the feel of an authentic live show.
Harmonix previously experimented with rhythm games before partnering with RedOctane, which was purchased by the gaming giant in 2006. Collaboratively, they laid the foundations for a surprising massively profitable franchise that had a significant influence on numerous of the artists included, showcasing decades-old bands to a new generation of younger players.
A former executive, former COO of Harmonix, remembers the early financial challenges of licensing the recordings – even though initial releases primarily featured cover versions.
“We reproduced every song since the dollar figure was so high,” he says. “Even with the necessary permissions by themselves, it proved extremely difficult. We failed to secure acts such as the Who – RedOctane was operating on a shoestring budget, and our team was pretty convinced the project would flop. However, when the game took off, album purchases airtime were going up, everyone wanted to be in.”
He continues: “Among the amazing things was how many mothers and fathers got in touch expressing gratitude for exposing their children to the songs they adored. It evolved into an intergenerational thing.”
Timeless Music Finds a New Audience
Irish blues-rock band one featured act included their track in the 2008 release the popular installment. Guitarist Paul Mahon remembers how the series revived classic rock to the forefront: “Guitar Hero offered a larger, younger audience. Typically this had been seen as music that was past it, however when it was included in the title young people were finding it, abruptly it was cool. That legitimised it, and got rid of the ‘dad rock’ tag. It gave all our music a new life.”
In 2008, the Answer’s debut album remained not available stateside, so the game served as a primary platform of discovery for the group as they went on US tour supporting AC/DC. “The roadies were playing the song on the tour bus, and several recognized us from Guitar Hero,” he notes.
Major Band Titles and Lasting Influence
Music's heavyweight names quickly took advantage of the series’ popularity, including bands like Aerosmith, Metallica and Van Halen featuring in specialized spin-off titles that focused on their music collections and associated stories, visuals and rock’n’roll mythology. In the case of, Guitar Hero: Aerosmith, reportedly earned the band more money than any of their studio albums. It moved well over 500,000 copies in its first week, and sales of their songs rose of up to 40% during an era as the industry faced decline.
Guitar Hero continues to inspire quick-handed dedication within the community. Earlier this year, an online personality completed a remarkable feat of DragonForce’s Through the Fire and Flames – a notoriously difficult anthem made popular by the game – on Clone Hero, a no-cost alternative with similar gameplay but an array of personalization features. The song is challenging enough on expert mode, not to mention played at double speed and without missing a single one of its near 4,000 notes. The streamer stated requiring months of practice of practice.
“Guitar Hero is a fun, imaginary experience. Just as with Call of Duty, that doesn’t mean you should pick up actual weapons and enlist,” says musician the artist.
The band previously completed a profitable run before their hit was featured on Guitar Hero III, but Li says it turned them into widely recognized. “I remember our distributors informing us that our records were moving rapidly,” he shares. “It exploded when we next toured, and we performed just before the headliners on the Mayhem festival.”
Indeed, the band's visibility from Guitar Hero was so immense that it risked overshadow everything else accomplishments. Last year, the song was used in a trailer for Despicable Me 4. “In the past I thought differently, but I’ve made peace with it,” Li says. “Should you just hear one DragonForce song, it’s totally cool – each person has their own path in music and I'm pleased we’ve been part in fans' experiences”.
Enduring Legacy from the Plastic Guitar
Top-tier promotion, whether it’s for automobiles, apparel or games, goes further than selling something – it inspires a longing. Did Guitar Hero harness this? “Precisely what we were aiming to achieve,” he confirms. “The excitement of being a rock star on the stage. From day one, the creators felt that humans have a natural urge to make music, and they wanted to use technology to allow people to do it”.
The majority installments came out in just a five-year period from 2005 to 2010, including spin-offs like the DJ version, including a spinning deck, and Band Hero. Subsequently, the publisher’s interest on peripherals died down, aside from a short-lived revival in 2015.
Games such as the fan project and Fortnite Festival have maintained the community active, with expectations of something from the original publisher on the way. A new studio has entered production on its debut music game. Original co-founders are participating as special advisers. Are gamers prepared to welcome another game in the spirit of the classic?
“Our team believed those games could be like Madden where you can releases,” Dornbrook says. “There’s so much fresh tracks that it could be evergreen, so I’ve always been hopeful. There’s no reason for it to continue with new generations.”